Got those theatre dreams?

This is where you start.

Emily Owens, Emily Owens PR.

“I am always over the moon when Malini and I get the opportunity to work together! She wears so many hats, from producer to blogger, but underlying everything she does is a genuine love of theatre and a commitment to uplifting the voices of independent artists.”

What Is your Dream?

I’m not talking about surface dreams here.

Deep down, what is it that pulls you into the magnetic world of the theater? 

Welcome to

Theatre Beyond Broadway

the platform in New York City that empowers you to achieve your THEATRICAL dreams.

This is the place for theatre… beyond Broadway.

Here, we:

  • Prioritize what you have to say through your art. 

  • Produce your original theatrical works so you can experience your voice off the page. 

  • Promote you, the Independent Theatre Artist, so you can enjoy the creative process.

  • Provide a platform of support so you can feel confident in chasing your dreams.

Broadway street sign in New York

You’ve got the voice. We’re the microphone.

Your voice is important. Your voice matters. 

Start using it. Tell your story.

Remember that question I asked you earlier? Here’s another one. Who are you in this theatre world? 

Are you a playwright? An actor? A director, or choreographer? 

For all I know, you could be all these things and more.  

Black white photo of a woman's backlit silhouette on stage with lights.

You’ve probably asked the following at one point or another. 

  • How do I get my play produced? 

  • How did Broadway professionals start? 

  • How do I promote my show? 

If you’ve ever asked any of those questions, you’ve come to the right place. 

You love theater and we love theatre. It connects us. 

It makes us feel like there are endless possibilities.

But here’s the thing about theater lovers like us, especially in New York.

We are goal-setters. It’s not just a dream. It’s a reality. 

Joan D. Firestone

“Malini Singh McDonald has made a unique contribution to the theatre community through Theatre Beyond Broadway. It uniquely fosters relations within the independent theatre community and promotes the work of independent artists. It creates an awareness of the vast possibilities of collaborations and expands the diversity of productions. The public reader is rewarded with an inside look into endless possibilities to explore.”

JOAN D. FIRESTONE is a familiar figure in NYC’s cultural and civic communities, having held policy-level positions in the for-profit, nonprofit, and government sectors including: Assistant Director of the New York State Council on the Arts; President of Primary Design Galleries; Executive Director of the Flushing Meadows-Corona Park Association; Director of Economic Development and Cultural Advisor to the NYC Comptroller; Special Advisor in the Arts to the NYC Schools Chancellor; and Executive Director of The Moth. Firestone maintains an active role in the theatre community in the development of innovative new works promoting social change. A former Co-President of LPTW, she is currently co-chair of the International Committee and serves on the Boards of The Moth, En Garde Arts, and New Yorkers for Culture and Arts (NY4C&A). 

Welcome to the show

Microphones on stage in the spotlight.

About Theatre Beyond Broadway

Theatre Beyond Broadway (“TBB” for short) is a platform that fosters, encourages, and promotes the Independent Theatre Artist.

We amplify your voice and the diverse voices of New York City. Our top priority is to do this in an inclusive theatrical environment. 

We welcome your voice to our community of indie artists and creatives. 

After all, that’s what theatre is all about, right? Community, connection, and the human experience.

So how do we expand that connection outward? We create a strategic plan that will be the foundation for all of your future projects.

Here at Theatre Beyond Broadway we: 

  • create a strategic plan through our PR in a Pinch service;

  • highlight our Independent Theatre Artists and reviews of their work

  • connect your with other artists through the Theatre Beyond Broadway FB Community

  • take on the role of your New York Theatre Producer. 

You guessed it by now — we wear many hats. 

All of this through theatre? Yes, and your voice contributes to its power. 

Let’s take that first step to make your dreams come true.

AnnaMarie Prono, Playwright, Happening Woman: A New Musical

“Malini Singh McDonald was just who I needed to get my original musical off the ground and in front of two sold-out audiences. She brought a wealth of experience and creativity to the stage with production professionals and resources to simplify an overwhelming project on a tight schedule.”

PR IN A PINCH

How many times have you been ready to promote and market your show and have gotten stuck? Or you realize you need to hire a publicist but didn't add that to the budget? Or just don't know the nuts and bolts of this aspect of the industry?

If you said yes to any of those questions — or are in a gray area — this seminar is for you. I lived it. I learned. I am teaching it.

And times are a-changing. What used to work in promoting your show 10, 5, or 2 years ago is most likely not going to work now.

So let’s have a conversation. You’ll tell me what project you are creating. I share the different methods I have used for the shows I produced, promoted, and publicized. 

We’ll start with answering these questions:

  • What is your project?

  • Why are you producing it?

  • Who is your audience and where are they?

  • Where is it being produced?

  • How is it being produced?

Then we’ll assess, deduce, and maximize the various marketing platforms available in a pinch!

Want to talk? If your answer is yes, click on the button below. 

Let’s Start The show

Ready to tell your story? We would love to hear your voice. 

One click below, and we’re on our way to amplify yours.  

Experience

TBB is the fulfillment of a dream. Here is what you need to know about me: I am a dreamer and a goal-setter. 

Hi, my name is Malini SingH McDonald.

I am Theatre Beyond Broadway.

Over the course of 20 plus years in show business, I have worn many hats to successfully amplify Indie Voices. I know the theatre industry more intricately than most. 

Here are some of the hats I have worn in the past:  

  • Consultant for theatre groups and companies

  • Producer, Publicist and Marketing Director for Independent Theatre Artists

  • Panel Moderator, including The Public Theatre, New York Theatre Workshop, Manhattan Theatre Club, Atlantic Theatre Company, The Vineyard, WP Theatre

  • Producer of the 2011 Broadway Revival of Godspell

  • Co-Founder of Black Henna Productions

Because of my experience and mission, I am recognized in the professional NYC Theatre Community. Here are some awards I have graciously received: 

  • Woman of Distinction Award for Contribution to Media, Arts, and Culture from the City of New York

  • New York State Department of Financial Services Superintendent’s Award for Diversity and Inclusion   

Remember how I said “I am” TBB? I live and breathe theatre beyond the lights of Broadway. Most importantly, I do it for the Independent Theatre Artists like you. I want your voices to be heard.

Malini has been interviewed by numerous companies and theatre voices, reflecting the impact of her work.