My path to the theatre started as a young performer in a show called A Crack on the Ceiling at Lincoln Center. However, I was in college when the theatre community welcomed me with open arms and showed me the endless possibilities to create. I have my non-speaking role in Shakespeare’s Twelfth Night to thank for that. 

The sense of community that exists in the theatre is at times indescribable. We come together to create, bring life to words on a page, and then bring our truth to the work. It’s within this community that I formed relationships that’ll last a lifetime. The joy of walking into a theatre and either bumping into a friend, seeing them run tech, or on stage — Magic! 

My theatre journey went like this: 

Acting → Directing → Producing → Marketing → Consulting → Educating → TBB Podcast [link]. (Not necessarily in that exact order.)

The great insight I’ve gained during my time in theatre is:  if you love it, pursue it. If it doesn’t call you, drop it. If it’s just there, put it on the shelf. You can come back to it later.

After years of being around the theater, I learned every single aspect of what it takes to put on a show. I learned how everything works. How everything intertwines and comes together to create a seamless work of art. 

Through years of experiences and creating relationships with artists, I grew an email list. I started email blasts that filled people in on theatre happenings. This was the nugget that started my accidental fall into PR and Marketing. 

At one point, I worked with an up-and-coming Broadway producer named Ken Davenport. He was the lead producer of the musical revival of Godspell. He asked me if I was interested in being a producer. Uh, yes, please. Broadway credit. 

That insightful experience shone a light on producing and promoting commercial theatre. Ideas flowed through me.

I remember saying to myself “How do I transfer that knowledge to my theatre? This can work on a community theatre level. This can work on an indie level. This can work for you. This can absolutely work. Let’s get started.”

Artists like you asked me to review your show. Then how to get press to see your shows. Finally, how to get industry invited to your show. My experience in the industry allowed me to offer suggestions, counsel, and a unique perspective to artists. I was also able to speak truthfully about the business because I was already in it. 

Your show is special. Everyone’s show is special. What is your “Why”? I'm here to amplify your “Why,” and your voice to market your show and make your magic shine.